A few years ago, I realized I couldn’t rely on word-of-mouth or referrals alone. If I wanted to stay relevant, I had to learn how to tell my story online. So I got to work—messy, DIY, self-taught work.

I studied what others were doing. I ran test campaigns. I learned from the flops and leaned into what worked. I’m still learning, but here’s what I know now: If you’re not showing up online, you’re missing real opportunities.

You don’t need to be a marketing expert—you just need to be present, be authentic, and be willing to evolve. Your digital brand is your handshake in today’s world. Make it count.